Why you should make us of video as a marketing tool now

 8 Reasons Why You Should Make Us of Video Marketing Now

The first reason why you should use video marketing right now is videos explain things better.

Creating video to showcase to your users how your product works than just using text content can help potential customers have a better understanding of the services you render and will be more inclined to make a purchase.

Creative animation for example can help bring your product concept to life. Such videos must be interesting to watch and imaginative so that people are actually interested.

The second reason why you should make use of Video as a marketing tool is because video boosts conversions and sales.

Videos can help you make serious money. Adding a product video on your landing page can increase conversions by 80%. 

Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.

So better start crafting your exciting product videos now!

The 3rd reason why you should start using video marketing as a tool to increase sales is because video builds trust.

Trust is the foundation of conversions and sales.

Promotional videos can foster trust. Some consumers are still skeptical about paying for products and services online because of the fear of being defrauded and cheated. But effective marketing videos present your products in a conversational form, that creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.

Another reason why you should start making use of video as a marketing tool is because video engages even the laziest buyers.

Video is a great tool for learning it is also super easy to consume. Today’s life is too busy to have time to read long article about a product. 

The modern customer wants to see the product in action rather than read long product descriptions or dig deep into services.